If you haven’t worked with a designer before, the process might be confusing, scary and often frustrating.

It’s really important to enter into the relationship with trust, openness and clarity (sound familiar?). Get clear on expectations before you hire a designer. You’ll be saving the both of you future headaches.

Here are some key questions to ask yourself and get clear on before engaging with a designer.

  • Logo: this represents your dream. Your passion. What you stand for.
    • Are you sure your business name is appropiate?
    • Have you defined your target market?
    • Do you have a general idea of what you like and what you don’t like?
    • If you really don’t like orange, make sure your designer knows.
    • Do you have a tagline? Make sure your designer knows.
  • Website
    • Do you have a logo?
    • Have you considered the content for each page?
    • Have you thought out your online sales funnels? Can your designer help you with this?
  • Business Cards: Your business cards are often the first thing you have someone you’ve just met. You need them to make a good first impression. They are also what they will keep after initial contact. In addition, they will potentially be passed on to a coll
    • Do you have a logo?
    • Do you have a tagline?
    • What is the main purpose of your business cards?